Media and Leadership - Learning The Persuasive Language of Media

I like this commercial because it makes me laugh.It appeal to my REPTILLIAN brain, (while Justin just flies out of his seat, skates on the door of the car),my LIMBIC brain( with songs playin on:"Hey Girl",and "Lovestoned" peformed by Justin Timberlake), and my NEOCORTEX brain ( thinking about if this kind of commercials are just interesting to watch or they really somehow persuade us to buy those products?!)

In this commercial they used some persuasive techniques:

TESTIMONIAL: Justin Timberlake is a celebrity, so with casting him in the commercial they persuade the users to buy their products, as if in every sip of Pepsi Justin gets closer, however it is a metaphor, you can actually get a free download of one of Justink's mp3 but not just bring Justin closer.

HUMOR: The commercial makes onlooker laugh because of the events that happenes to Justin.

PLAIN FOLKS: The other people casting in the commercial are everyday life people(even those three girls at the end),and commercial persuades they drink Pepsi and win so you also have a chance to win.

SYMBOL:The Pepsi is a famous company, and it has been used as a symbol in the commercial.


MAYBE:The commercial uses the statement: "Millions of free mp3s, HD TV's and more, sign up now!", making you feel that you can be lucky, drink Pepsi and win.