Media and Leadership - Learning The Persuasive Language of Media

I like this commercial because it makes me laugh.It appeal to my REPTILLIAN brain, (while Justin just flies out of his seat, skates on the door of the car),my LIMBIC brain( with songs playin on:"Hey Girl",and "Lovestoned" peformed by Justin Timberlake), and my NEOCORTEX brain ( thinking about if this kind of commercials are just interesting to watch or they really somehow persuade us to buy those products?!)

In this commercial they used some persuasive techniques:

TESTIMONIAL: Justin Timberlake is a celebrity, so with casting him in the commercial they persuade the users to buy their products, as if in every sip of Pepsi Justin gets closer, however it is a metaphor, you can actually get a free download of one of Justink's mp3 but not just bring Justin closer.

HUMOR: The commercial makes onlooker laugh because of the events that happenes to Justin.

PLAIN FOLKS: The other people casting in the commercial are everyday life people(even those three girls at the end),and commercial persuades they drink Pepsi and win so you also have a chance to win.

SYMBOL:The Pepsi is a famous company, and it has been used as a symbol in the commercial.


MAYBE:The commercial uses the statement: "Millions of free mp3s, HD TV's and more, sign up now!", making you feel that you can be lucky, drink Pepsi and win.

Our brains on media

In this movie secrets service agent get’s catch in a very personal and deathly cat and mouse game with a serial TV. Who knows that will look into an untraceable website where he conducts violent and painful murders life on the net, the more people who look and enter the website the often and more violently the victim dies. When I watch this movie I’m thinking about this game. I’m feeling fear but then I understand that it is not in a real life.

My media inventory

ABOUT BOOKS:ABOUT BOOKS
The word book comes from Old English "bōc" which comes from Germanic root "*bōk-", cognate to beech.[1] Similarly, in Slavic languages (e.g. Russian and Bulgarian "буква" (bukva)—"letter") is cognate to "beech". It is thus conjectured that the earliest Indo-European writings may have been carved on beech wood.[ Types of books
Types of books according to their contents


Novels in a Polish bookstore
A common separation by content are fiction and non-fictional books. By no means are books limited to this classification, but it is a separation that can be found in most collections, libraries, and bookstores.
Fiction
Many of the books published today are fictitious stories. They are in-part or completely untrue or fantasy. Historically, paper production was expensive; too expensive to be used for entertainment. An increase in global literacy and print technology led to the increased publication of books for the purpose of entertainment, and allegorical social commentary. Most fiction is additionally categorized by genre.
The novel is the most common form of fictional book. Novels are stories that typically feature a plot, setting, themes and characters. Stories and narrative are not restricted to any topic; a novel can be whimsical, serious or controversial. The novel has had a tremendous impact on entertainment and publishing markets.[5]
Comic books or graphic novels are books in which the story is told, but not illustrated, with pictures.

1) BOOKS: I like to read detective and fearful novels. Now I am reading Rowena Kineme’s story “Love or money”. It is Molly Cookson’s fiftieth birthday. She is having a party-only four people. Four people, however, who all need the some thing: they need her money, so they are waiting for her to die and there are other people who are also waiting for her to die. But one person can not wait. And so, on her fiftieth birthday, Molly Clarkson is going to die. Now Inspector Walsh must find the killer. Who wants.....and kills?

2) MAGAZINES:I think everybody should read daily newspapers or magazines. Bravo, Ok, Glamour-are my favorite magazines. I like to read newspapers because it’s help me for to know about some events.

3)MUSIC: Music is part of my life. I like to listening music everyday. Nobody can say that I don’t like to listening music. I never tried to listening the Beatles’, Con Coltrane’s, Shade’s, Sting’s, Elton John’s music’s. Music gives me positive energy. Our country is very rich with the music sorts .Mugams is our national music.

My favourite group............BEATLES

The Beatles were a rock and pop band from Liverpool, England that formed in 1960. During their career, the group primarily consisted of John Lennon (rhythm guitar, vocals), Paul McCartney (bass guitar, vocals), George Harrison (lead guitar, vocals) and Ringo Starr (drums, vocals). Although their initial musical style was rooted in 1950s rock and roll and skiffle, the group worked with different musical genres, ranging from Tin Pan Alley to psychedelic rock. Their clothes, style and statements made them trend-setters, while their growing social awareness saw their influence extend into the social and cultural revolutions of the 1960s. After the band broke up in 1970, all four members embarked upon successful solo careers.

The Beatles are one of the most commercially successful and critically acclaimed bands in the history of popular music, selling over one billion records internationally.[1] In the United Kingdom, The Beatles released more than 40 different singles, albums, and EPs that reached number one, earning more number one albums (15) than any other group in UK chart history. This commercial success was repeated in many other countries; their record company, EMI, estimated that by 1985 they had sold over one billion records worldwide.[2] According to the Recording Industry Association of America, The Beatles have sold more albums in the United States than any other band.[3] In 2004, Rolling Stone magazine ranked The Beatles number one on its list of 100 Greatest Artists of All Time.[4] According to that same magazine, The Beatles' innovative music and cultural impact helped define the 1960s, and their influence on pop culture is still evident today. In 2008, Billboard magazine released a list of top-selling Hot 100 art)

4) VIDEO GAMES: Teenagers like to play the games. But some of them give us positive or negative feelings. If you spend your all time to play the video games you can’t think anything about different events. I don’t like to spend my all free time to play the video games.
5) TV: I like to watch TV in my free times. MTV, FASHION TV, CNN (discovery channel) and etc. are my favorite TV channels. Because these channels are differ from each other with their programs.

COMPUTER: Now everybody uses computer programmers’. I always use Power Point, Movie Maker, Excel and Adobe Photosphere and so on. These programmers’ are help people in their works. Today computers help us in our lessons too

7) INTERNET: Internet helps us to communicate with each people from all over the world. I use internet all my free times. It helps me to improve my knowledge in all spheres such as science ,technology, sport ,media and etc. I can communicate with my friends with the help of the internet, too. I also always search new mp3 tracks.

1)Music

2)books

3)internet

4)computer

5)magazines

6)TV

7)video games

The Knowledge Tree

1. My name is Ulker.I was born in 1993 in Baku.I'm from Azerbaijan and now I live in Baku.I study at school # 220.I like to study the humanities.And I like participate in the projects.In 2007 I participate in Mondialogo.In 2008 I participate in Advocasy company.Then I was participated in Ecology competition with my schoolmates.This participation in widen my world outlook.Now I'm participating in DOTCOM. I think I'll have a good memories about this project. I wish to tour round the world.I have a govern and leadership abilities.I'm differ with my solve method and ideas from schoolmates.

2. Media is very important part of our life with the help of media we know any information about any event.We can use the media's diversity.For example search in internet,TV and Radio;games and etc.

3. As in every society in there are problems and peoples to solve these problems try much.There are ecology problem,global heat,wars.Wars cause deads,famine.Now some peoples are use drungs, alcohol and some peoples catch AIDS.Now all the world countries join to fight asainst AIDS

4.First of all it will be great practice for me in my future work.Because I want to be a journalist.And journalism is deeply connected with media USA is a highly developed country.I would like to participate in this program. By the help of this program I'll get a lot of information about inventions intechnology science.And I'll used this inventions in my native land I'll give information about eastern countries civilized, customs and traditions.

hi

Hi everyone. I'm glad to join you